Clay Craft India Limited
Clay Craft India Limited is an NSE SME IPO offering ceramic tableware products including dinnerware, mugs, and hospitality solutions under its Clay Craft and JCPL brands, raising ₹110.11 crores entirely through a fresh issue.
Overview
About the Company
Clay Craft India Limited was incorporated in July 1994 and has grown into one of India's prominent manufacturers of bone china crockery and ceramic tableware. The company designs, develops, manufactures, and distributes a wide range of products including dinner sets, tea and coffee serving sets, mugs, tumblers, platters, bowls, and table-top accessories. It serves retail consumers, institutional buyers, and the hospitality sector under its proprietary brands Clay Craft and JCPL. The company also offers custom ceramic solutions for corporate and institutional clients and has developed a dedicated product range for the HoReCa (Hotel, Restaurant, and Catering) segment. As of March 31, 2026, it offered approximately 5,770 SKUs across product categories and employed over 1,392 staff. Its registered office is in Jaipur, Rajasthan.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Fund capital expenditure required to establish an additional manufacturing facility at Manda, Rajasthan, with an estimated allocation of u20b997.00 crores.
- › Meet general corporate purposes with the remaining net proceeds from the issue.
✅ Strengths
- ✓ The company operates integrated and scalable manufacturing facilities that support high-volume production and future expansion.
- ✓ An experienced team of promoters and senior management provides strong strategic and operational leadership.
- ✓ In-house design and development capabilities drive product quality, innovation, and a steady pipeline of new offerings.
- ✓ A broad and diversified portfolio of approximately 5,770 SKUs caters to retail, institutional, and hospitality customers across multiple product categories.
- ✓ An extensive distribution network combined with a multi-channel sales approach enables wide geographic reach across India.
⚠️ Risks
- ! Over 90% of the company's revenue is derived from its Clay Craft and JCPL brands, making the business highly dependent on maintaining strong brand equity.
- ! The company relies on a limited number of key suppliers for raw materials and has not secured long-term supply agreements with them.
- ! Any disruption in the procurement of raw materials could adversely impact production schedules and overall business operations.
- ! All manufacturing facilities are concentrated in Rajasthan, which exposes the company to region-specific risks such as natural disasters, regulatory changes, or labour unrest.
- ! The loss of one or more major customers could significantly reduce revenues and harm the overall financial performance of the company.