Dudani Retail Limited
Dudani Retail is a Jaipur-based apparel and lifestyle company specializing in women's ethnic and fusion wear under the 'Divena' brand, men's fashion under 'Millennial Men', and personal care products under 'Cosse'. The company also undertakes licensed manufacturing for major e-commerce platforms and operates through a mix of in-house production and outsourced processes.
Overview
About the Company
Incorporated in December 2015, Dudani Retail Limited operates as an apparel and lifestyle enterprise engaged in designing, manufacturing, sourcing, and supplying apparel products through multiple business verticals. The company's own-brand operations feature women's ethnic and fusion wear marketed under the 'Divena' label, including suit sets, kurtas, dresses, tops, tunics, kaftans, co-ord sets, sarees, and bottom wear. These products are created through in-house production combined with outsourced value-added processing. The company also trades men's wear under 'Millennial Men' by sourcing finished goods from external suppliers for online sale, and selectively trades personal care and lifestyle products under 'Cosse' based on sourcing opportunities and demand patterns. Beyond proprietary brands, Dudani Retail engages in licensed manufacturing for fashion and lifestyle marketplaces, producing apparel against specific orders and design briefs for labels such as Kalini, Corsica, Roadster, Anouk Rustic, All about you, Taavi, Navyaazri, Chandbaali, Baesd, ETC, Navibhu, and Here & Now. The company additionally supplies products to a quick-commerce platform under a sell-or-return arrangement. Its manufacturing facility in Jaipur, Rajasthan handles cutting, stitching, finishing, quality checks, and dispatch, while fabric dyeing, printing, embroidery, and other value-added processes are outsourced to third-party processors. Products reach consumers through major e-commerce marketplaces including Myntra, Amazon, Flipkart, Ajio, Nykaa Fashion, Tata Cliq, and Snapdeal, as well as proprietary brand websites. As of August 31, 2026, the company employed 33 permanent staff including directors, supported by 35 temporary personnel primarily involved in stitching and pressing activities.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Funding capital expenditure towards purchase of machinery for expansion and upgradation of existing manufacturing facility
- › Repayment and/or pre-payment of certain outstanding borrowings availed by the company
- › Meeting working capital requirements
- › Strategic initiatives, partnerships, joint ventures and acquisitions
- › Brand building and strengthening of promotional, marketing activities and advisory
- › Ongoing general corporate exigencies
- › Issue expenses
✅ Strengths
- ✓ Presence across multiple operating verticals including own-brand, licensed manufacturing, and quick-commerce supply
- ✓ In-house manufacturing capabilities for women's wear with dedicated facility
- ✓ Defined supply arrangement with a quick-commerce platform
- ✓ Asset-light model for men's wear and selective trading categories
- ✓ Established supplier network for fabrics, trims, and finished goods
- ✓ Multi-channel distribution through leading e-commerce marketplaces
- ✓ Established relationships with fashion and lifestyle companies through licensed manufacturing
- ✓ Diverse apparel portfolio covering men's and women's fashion
- ✓ Strong distribution network across major e-commerce platforms
- ✓ Strategic licensed manufacturing for top brands
- ✓ Established proprietary labels 'Divena' and 'Millennial Men'
⚠️ Risks
- ! High revenue concentration from a few key customers
- ! Heavy reliance on a limited number of raw material suppliers
- ! Highly working-capital intensive business with past negative cash flows
- ! Vulnerable to fast-changing fashion trends and inventory obsolescence
- ! Total dependence on digital sales channels with no physical stores