Advit Jewels Limited
Advit Jewels Limited is a Jaipur-based handcrafted fine jewellery manufacturer operating under the 'Rambhajo' brand, offering Kundan, Polki, diamond and studded pieces. The company is raising ₹165.16 crores through a fresh issue IPO, listing on BSE and NSE on July 1, 2026.
Overview
About the Company
Incorporated in 2019, Advit Jewels Limited is a Jaipur-headquartered jewellery manufacturer specialising in handcrafted fine jewellery including Kundan, Polki, diamond and studded pieces, all sold under the heritage brand 'Rambhajo', which has roots tracing back to 1921. The company's product range spans necklaces, earrings, rings, bangles, brooches, naths and bespoke jewellery crafted in 14K and 18K gold with diamonds and coloured stones. It primarily follows a B2B model — serving dealers, showrooms and retailers — and also caters to B2C customers through exclusive made-to-order offerings. In FY2025, 81.63% of revenue came from B2B and 18.37% from B2C. Its manufacturing facility in Jaipur spans 6,450 sq. ft. and is equipped with modern machinery including 3D printers and casting units, enabling end-to-end in-house production from gold melting to polishing and quality checks. The company has a pan-India presence across states including Maharashtra, Haryana, Gujarat, Delhi, Punjab, Rajasthan, West Bengal, Uttar Pradesh and Telangana. As of April 30, 2026, it had a total workforce of 111 employees.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Funding the company's incremental working capital requirements to support ongoing and growing business operations — estimated at ₹65.00 crores.
- › Repayment or prepayment, in whole or in part, of certain outstanding loans borrowed from scheduled commercial banks — estimated at ₹65.00 crores.
- › Allocation towards general corporate purposes for any residual net proceeds.
✅ Strengths
- ✓ The company integrates age-old artisanal techniques with contemporary technology, enabling fully in-house jewellery production under a single roof.
- ✓ A broad and diversified product portfolio spans Antique, Bridal, Traditional, Contemporary and Fusion jewellery categories, serving a wide range of customer preferences.
- ✓ Robust operational systems are in place, including secure raw material sourcing, on-site surveillance and comprehensive insurance, providing a strong risk management framework.
- ✓ Leadership with demonstrated industry experience and execution capability has guided the company's consistent financial growth over the years.
- ✓ A dedicated quality control team inspects every piece for design accuracy, metal purity, surface finish and dimensional precision before dispatch, ensuring high product standards.
⚠️ Risks
- ! The company's cost base and profitability are highly sensitive to fluctuations in gold, diamond Polki and precious stone prices, which can be volatile and unpredictable.
- ! The company has a relatively small total workforce and has seen notable employee attrition in recent years, which could affect operational continuity.
- ! The assignment of the 'Rambhajo' trademark is pending approval and the 'Advit' trademark registration is also awaited, creating potential brand-related legal uncertainty.
- ! There are no long-term supply agreements with vendors for key raw materials such as gold, diamonds and precious stones, leaving procurement exposed to supply disruptions.
- ! Any significant interruption in the supply of gold, diamonds or precious stones could materially harm the company's manufacturing operations and financial performance.