Rajnandini Fashion India Ltd
Rajnandini Fashion India Ltd is a Jaipur-based women's apparel company offering ethnic and casual wear under four brands, raising ₹18.21 crores through a fresh issue on BSE SME.
Overview
About the Company
Incorporated in 2010 and headquartered in Jaipur, Rajasthan, Rajnandini Fashion India Ltd designs, manufactures, and retails women's apparel across ethnic and casual wear segments through both online and offline channels. Its ethnic wear range spans sarees, kurtis, kurta sets, and unstitched dress materials, while its casual wear line includes tops, tunics, dresses, and maternity gowns crafted from cotton, rayon, silk, and poly-cotton fabrics. The company operates through B2C channels — including its own website and major e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, and Nykaa — as well as B2B channels supplying fabrics and garments to wholesalers, retailers, and processors. Products are marketed under four proprietary brands — Merira, Monira, Roly Poly, and Rajnandini — targeting different price segments between ₹250 and ₹2,000. The company established its first manufacturing unit in Surat in 2023 and expanded to Jaipur in 2024, with the Surat facility housing 90 sewing machines and the Jaipur unit having 50. As of April 30, 2026, the company employed 146 permanent staff.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Capital expenditure for establishing a new manufacturing facility (₹1.41 Cr as per 5paisa / ₹1.35 Cr as per chittorgarh)
- › Partial repayment of outstanding borrowings (₹5.50 Cr)
- › Funding incremental working capital requirements (₹9.00 Cr as per 5paisa / ₹7.00 Cr as per chittorgarh)
- › General corporate purposes
✅ Strengths
- ✓ Broad and diversified product portfolio spanning multiple women's wear categories at varied price points
- ✓ Significant presence across leading e-commerce marketplaces enabling wide customer reach
- ✓ In-house manufacturing capabilities in Surat and Jaipur supporting quality and cost control
- ✓ Multi-brand strategy with four distinct brands catering to different consumer segments
⚠️ Risks
- ! Heavy reliance on third-party online platforms for sales, reducing pricing flexibility and control
- ! Limited brand recognition relative to larger, well-established fashion retailers
- ! Narrow product focus on women's apparel exposes the business to category-specific risks
- ! Raw material cost volatility can adversely impact profit margins
- ! Intense competition from organised and unorganised fashion retail players
- ! Shifts in consumer preferences may lead to inventory management challenges
- ! A broader economic slowdown could reduce discretionary spending on apparel