Recode Studios Ltd.
An Indian beauty and personal care brand operating as 'Recode' that distributes cosmetics, skincare, and beauty accessories through both physical retail stores and digital platforms across the country.
Overview
About the Company
Established in 2021, the company operates as a beauty and personal care business under the 'Recode' brand name, focusing on procurement and distribution of cosmetic products throughout India. The organization utilizes a multi-channel distribution approach that encompasses company-managed retail outlets, franchise partnerships, third-party online marketplaces, and proprietary digital platforms. Their product portfolio spans makeup, skincare, body care items, and beauty tools, offering more than 350 individual products across various price segments. Manufacturing is handled through partnerships with third-party producers within India.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Establishing capital expenditure for constructing a new storage facility in Ludhiana, Punjab
- › Investing in promotional activities and advertising campaigns to strengthen brand recognition and market presence
- › Supporting operational cash flow needs and working capital requirements
- › Addressing general business purposes and corporate initiatives
✅ Strengths
- ✓ Multi-channel distribution strategy combining both physical and digital retail presence
- ✓ Comprehensive product portfolio spanning multiple beauty and personal care segments
- ✓ Strong online presence and digital customer interaction capabilities
- ✓ Skilled leadership team and board of directors with relevant industry experience