Riyaasat Lifestyle Limited
Riyaasat Lifestyle Limited is an ethnic wear brand offering apparel for men and women, including kurtas, sherwanis, lehengas and more. The company is raising ₹30.77 crores via a fresh issue on the BSE SME platform.
Overview
About the Company
Riyaasat Lifestyle Limited, incorporated in October 2021, designs, manufactures and retails ethnic apparel for men, women and children under the 'Riyaasat' brand. The company blends traditional craftsmanship with modern aesthetics, offering kurtas, pyjamas, sherwanis, jodhpuris, lehengas, gowns and fusion/Indo-Western styles. It also provides customisation services for sizes, designs and embroidery. Products are sold through both exclusive brand outlets (EBOs) and online channels including the company's own website (www.riyaasat.in) and marketplaces like Pernia's Pop-up. As of March 31, 2026, the company operates 6 EBOs across Gujarat and Maharashtra, with store sizes ranging from 1,790 to 9,419 sq. ft. As of January 31, 2026, it employed approximately 177 people across various roles and departments.
Company Details
📋 Objects of Issue (Use of Proceeds)
- › Capital expenditure towards setting up 4 new exclusive brand outlets (showrooms) — estimated at ₹12.47 crores
- › Funding working capital requirements — estimated at ₹9.50 crores
- › General corporate purposes — estimated at ₹8.80 crores
✅ Strengths
- ✓ The company offers personalised ethnic clothing through in-house customisation capabilities, allowing customers to choose sizes, styles, designs and embroidery.
- ✓ Riyaasat has built a recognisable brand with a strong reputation particularly in men's ethnic and occasion-based wear.
- ✓ The business operates across both physical showrooms and online sales channels, enabling wider market reach.
- ✓ It maintains consistent quality standards across product lines through dedicated quality control processes.
- ✓ The company has shown steady growth in both revenue and profitability over the reported financial periods.
- ✓ Stores are strategically located and supported by a well-equipped in-house workshop for production.
⚠️ Risks
- ! A significant portion of revenues is concentrated in men's ethnic wear, exposing the business to shifts in fashion trends and evolving customer preferences.
- ! The company relies on daily wage workers, and any difficulty in retaining skilled labour could disrupt manufacturing and fulfilment.
- ! An inability to rapidly adapt to changing consumer tastes may negatively impact both sales volumes and profit margins.
- ! The ethnic wear and apparel segment is highly competitive, with numerous established and emerging brands vying for market share.
- ! Brand reputation and product quality are critical success factors; any deterioration could materially harm the company's business and financial performance.